Cypher Shift

It is common to hear folks speak of love in terms of business, but never do we hear folks speak of business in terms of love. Is love so beyond us & our understanding that we must look to other realms to describe its comings, in betweens and goings? It has been written that there are few (5 or less) words for 'love' in the english language while Hindi has thousands. What is it about the english language or indeed our culture that confines 'love' to such a limit? In linguistics, the Sapir-Whorf hypothesis (SWH) states that there is a systematic relationship between the grammatical categories of the language a person speaks and how that person both understands the world and behaves in it. It is not surprising that language has controlling effects on thoughts, feelings & action; it may be considered 'radical' that the lack of 'love' in the english language has something to do with our 'messiness' or confusion with it.
This is not to imply that because one has more words for a concept or object, they know more about it or have a better grasp on it; but it does say something that implies a lack of 'love language' impacts how we move in the world.

Take for instance the song "I'm in love under new management". This title implies that love is something that must be 'managed', similar to a business. Love is unpredictable and fluorishes best 'unmanaged'; its the management of love that usually changes 'love' from a free flowing embodiment of non-judgement, support and adoration (among other things) to a set of rules that must be followed. It then becomes something else, something we're more familiar with accorded with how we think things should be.
'Managed love' is NOT love.

Ampula





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